brand: noun |A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.

Of course, nothing beats creating great content, growing a true community, and actively engaging with your customers on a daily basis but there are ways to maximize engagement for each and every Instagram post. Here are a few tips:

  • Do use hashtags -- and lots of 'em -- but also be conscientious about the hashtags you select.  A TrackMaven study discovered that interactions are highest on Instagram posts with 11+ hashtags. 

 

  • Avoid the Shadowbanned hashtag: Do an inventory of your hashtag sets (i.e. the community-oriented hashtags that you use frequently) to make sure that none of them are currently banned by Instagram. To do this, simply search for the hashtag on Instagram. If the top posts section appears but nothing else, it’s likely that the hashtag was banned.

NOTE: If any of the hashtags you use were banned, make sure to stop using them right away! They could be preventing your posts from appearing on any of the hashtags you use.

10 easy steps to AMP UP engagement:

1. Post consistently (at least once a day)
2. Study and load up on quality hashtags
3. Share user generated content
4. Ask users to “tag a friend”
5. Use the right filters
6. Host a photo contest
7. Add some emojis
8. Cross-promote
9. Try video, too
10. Share the love

{TIP} Create a call-to-action on Instagram! Ask your followers a question to increase engagEment! encourage them to comment back!

  • Join an Instagram Pod: Instagram pods are private groups of 10-15 Instagrammers, bloggers, or businesses that share similar audiences and work together to increase their Instagram engagement. They communicate with each other via Instagram DMs, and every time someone in the pod publishes a new Instagram post, they share it with the group. The pod members will then click on the post, like it, and leave a genuine comment, which encourages other users to engage with the post as well, via Later.com.
     
  • Manage your community! Here's how: 

    Would you ever walk into a party, strike up a conversation and then walk away from that individual? No, we wouldn't either!

    • SPEND 30 MINUTES IN THE MORNING, LUNCH AND/OR EVENING RESPONDING TO EACH AND EVERY COMMENT. YOU'RE BUILDING A COMMUNITY.

    • CHECK YOUR DMS DAILY.

    • ENGAGE WITH LOCAL CONSUMERS BY SEARCHING POPULAR HASHTAGS. THERE ARE MANY BLOGGERS, INFLUENCERS AND WEALTHY WOMEN NEAR YOU! USE THE FIND BY LOCATION OPTION.

    • LEAVE AUTHENTIC COMMENTS ON YOUR FEED AND OTHERS. NO ONE LIKES SPAM.

    • CHECK YOUR RESPONSE TIME...IT COULD MEAN EVERYTHING IN TERMS OF YOUR NEXT BOOKING.

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  • Know when to post and use schedulers to post at the right time: Schedule your Instagram posts for when your audience is most active on Instagram. The reason for this is that the Instagram algorithm gives priority to posts with higher engagement, meaning that the more likes and comments your post receives, the more people will see your post.

NOTE: Schedule it! If you want to boost your chances of generating a ton of quick engagement on your posts, find out what your best times to post are, and then use a free tool like Later and Grum to schedule your Instagram posts in advance!

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  • Use natural light. Head outside!
  • Turn on the grid feature.
  • Shoot from different angles.
  • Avoid filters at all costs. 
  • Incorporate color into your feeds regularly.
  • Create diversity in content...when shooting a flatlay, avoid busy surfaces.
  • Play with props.
  • Incorporate white space as much as possible.
  • Keep HDR (High Dynamic Range) off.
  • Create a signature. Stick to a consistent editing palette.
  • Practice, practice, practice!

Rule of Thirds: The Rule of Thirds is considered the golden rule of photography. It’s applied by aligning a subject with literal guidelines and their intersection points made into squares, to allow an image to flow from section to section and create energy and interest.

TIP: If you are in front of a door, stand in the middle of it and distance your grid equally for instant impact. Pay attention to every detail, and vary your subject along these lines or intersections to create interest and variation that’s appealing to your followers.

We've got the shortcuts so you can officially run your business and book more clients!

  • Facetune

  • Color Story

  • VSCO

  • Snapseed

  • Afterlight

  • Canva

  • PicMonkey

  • Grum.co

  • Tiny URL or bit.ly

  • HashMe

  • Instagram Insights

  • Commit to IG stories or FB live regularly. Train your audience to crave your content by posting consistently and frequently..
  • Play with angles...your fans want to see you and your finished work.
  • Utilize your camera roll. Still photos count, too!
  • Use your snaps from Snapchat. Filters are okay when it comes to video content.
  • Make sure you shoot vertically. No one wants to turn their phone to view your content.
  • Get creative with text, location, art and hashtags.
  • Doodle away.
  • Ask your fans questions...lock in their engagement regularly.
  • Use different recording modes.
  • Make sure your settings allow everyone to view your stories.
  • Collaborate with your peers or favorite IG product feeds.
  • Ask questions!

You only have 30 seconds in each Instagram Story to say something or show something meaningful.


 

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