In marketing, there's something called white space analysis. This means turning your attention to innovative content that's outside the box of what you would typically post. In a creative capacity, it's finding something to fit into the white space. It's not obvious. It's not expected. That's what makes it incredible. This is an ideal way to tap into opportunities and to go above and beyond what you see your competitors doing.
That's where social media holidays come in. There's nothing like finding an unconventional opportunity for your brand to maximize engagement. Need further convincing? Look at how Volkswagen found an opportunity on May 4 -- also known as Star Wars Day -- to innovatively market their brand.
Image via Volkswagen.
Now you're ready for inspiration, aren't you? Here's how to get started...
Plan: Naturally it all starts with a plan. Quarterly or even annually look at social media holidays and determine if there are opportunities your brand can embrace.
We love nationaltoday.com, holidayinsights.com and foodimentary.com as all three serve as incredible resources for finding popular social media holidays as well as up-and-coming social media celebrations.
Brainstorm: Now, it's time to find outside of the box ways to jump in on the soon to be trending hashtags.
Need help with compelling ideas? Contact us! Executing amazing social media campaigns for brands of all sizes is our passion. But, in case you want to get started on your own… The whole idea is to look for opportunities that seem as if they don't fit. That's where the genius happens like Volkswagen proved above. A cookie company posting on national cookie day is hardly innovative. But when Airbnb partnered with NASDAQ to "ring the bell," they brought to life exactly what it means to think outside the box. Watch and learn HERE. Feeling motivated? Great, because it's time to execute! And that, our friends, is step three.
Execute! Here's what to know about execution.
Do use all relevant hashtags including any iteration of suggested hashtags. Also, do consider posting in advance of the big day or at least very early in the morning as changing social media algorithms impact when consumers will see your most recent posts. There's nothing worse than good news the day after the fact! And finally, do call on the experts. After all, you've got a business to run and our business is bringing your brand to life on social media. Contact us here; let's work together.
