If you’re not using Instagram Reels, this is the sign you’ve been waiting for — DO IT! Not only are Instagram Reels available to everyone, but they boost organic reach and discovery which is followed by a higher engagement rate, and as a result, you’ll receive new followers. Within a short span of time, some Instagram Reels videos have already garnered more than 8 million views and a 13% higher engagement rate than other forms of content on Instagram. Check out our top Instagram Reels tips below.
Watch what’s trending and put your own unique spin on it.
Develop a strategy for your Instagram Reels and batch shoot content to save yourself time.
Use a ring light and a tripod to make filming both seamless and more professional.
Our favorite app for editing Instagram Reels and building out transitions is InShot.
When choosing music for your Instagram Reels, make sure you’re following copyright guidelines.
Have fun with filters.
Add dynamic text that comes and goes for further explanation within your Instagram Reels for those that watch with the sound off. And when doing so — think square! If you plan on sharing your Reel on your profile, you’ll need to think inside the Instagram square because once it’s posted to your profile, the video will be cut into a square.
When in doubt, save in drafts for additional editing.
After finalizing your Instagram Reel, always save the video to your camera roll so you can repurpose the content on your social networks of choice.
In terms of posting to Instagram, only add a cover photo if it’s a graphic overlay that explains what your Instagram Reel is about. Otherwise, the last thing you want to do is add a stock photo that will make it blend in with the rest of the content on your grid.
Captions count. Don’t disregard a caption because the video takes centerstage... remember you are publishing this to your feed, too!
On the same note, don’t forget to include hashtags with Instagram Reels.
Stats indicate that between 3 and 4 pm is the best time range to post.
Finally, don’t forget to share all of your Instagram Reels to stories for optimal reach.
