Have you ever wanted to give your followers an extensive list of tips and tricks or an in-depth how-to guide right on Instagram? Now you can! Cue Instagram Guides — the latest edition to everyone’s favorite platform. By curating these lists, you’re offering additional information that will hopefully inspire them to share your tips with their followers.
Whether you’re creating Instagram Guides as catalogs of your products, showcasing your business location through UGC, or providing tips and educational posts to your audience, there are so many creative ways you can use Instagram Guides to benefit both you and your followers. Wondering how to get started? We’re sharing the steps to do so below…
Steps to Create an Instagram Guide:
From your Instagram profile, tap on the + icon in the upper-right corner and select ‘Guide’ from the ‘Create New’ menu.
Next, choose the type of Instagram Guide you want to create and select your content from three options: Places, Products, or Posts. Note that guides only select content from feed posts and do not include Instagram Stories.
Tap ‘Next’ to the format page to set up the details for your guide. You must add a title for each Instagram Guide, and you will also have the option to change the cover photo for your guide. Although most Instagram posts are formatted to a 1:1 square, the guide cover is a 3:4 portrait size that crops your image accordingly.
To add more posts to the guide at this point, tap on the + ‘Add Posts’ option at the bottom of the formatting page.
You can rearrange or delete posts in your Instagram Guide, by tapping on the three-dot icon in the upper-right corner. Choose ‘Remove from Guide ‘to remove that individual post, or tap ‘Reorder Posts’ to drag and rearrange the posts.
Preview your Instagram Guide by hitting ‘Preview’ below the cover image before selecting ‘Share.”
Once you share your first Instagram guide, the Guide icon will appear on your profile.
Yes, it’s really that simple! In a perfect world, we would recommend that you plan out your Instagram Guides out before posting individual posts. Ready to get started? We’re sharing some sample ways that brands can use Instagram Guides below:
Gift guides
Collaborations with other brands
Partner spotlights
Recipes
Places to go
DIY tips
Influencer lists
Product tutorials
FAQs
Meet the team
Testimonials
Industry news
Images via The Verge.