Meet the Oak Street Social Team!
Johanna Grange - CO-Founder
Johanna Grange discovered her passion for digital media and branding after graduating from the University of Iowa with a Broadcast Journalism degree in 2000. 18 years of marketing experience in both the ad world and the digital space empowered her to nurture relationships in the spa + wellness sector as well as the restaurant and lifestyle brand markets. She approaches each partnership with a consultative approach empowering her clients to be a part of the process. Johanna believes that relationships are fundamentally built on honest feedback and real chemistry. It's the close-knit network of clients turned friends that encouraged her to turn her freelance projects into a full blown social media boutique firm alongside her partner, Carolyn Brundage.
Johanna resides in the NorthShore with her husband and two daughters. When she's not working, she enjoys planning date nights at new restaurant concepts, indulging in pinot noir and having dance parties with her daughters, ages 7 + 6. It's always a girl party at the Grange household!
For a peek into the life of this hustling entrepreneur, media maven, working mama and blogger, follow Johanna's personal Instagram account @jogrange.
carolyn JARRETT Jones - CO-founder
After founding several successful dot coms and penning lifestyle columns for top publications for over 15 years, Carolyn developed a keen eye for content marketing. Her flair for developing effective, appealing content paired with a love of social media, led her to develop, alongside her partner Johanna Grange, Oak St. Social.
Oak Street Social combines a deep and well-versed understanding of what appeals to consumers with an appreciation for how social media drives brand loyalty and consumer spending. With a focus on developing unique, creative and effective marketing strategies for both boutique brands and large corporations, Carolyn enjoys pairing her creative flair and marketing expertise with the instant gratification and long term gains that social media marketing provides.
Carolyn lives in Chicagoland with her husband; together they have a bustling family of four boys. An avid runner, writer, entrepreneur and lover of life, Carolyn thrives on challenges, new experiences, and living in the moment.
For a peek into the life of this creative entrepreneur, author and working mama follow Carolyn's personal Instagram account @carolynjarrettjones.
Haley arger- project manager
Haley is a blogger-obsessed recent graduate of Indiana University with a passion for fashion and food. From the Northwest suburbs of Chicago born and raised, in the city is where she spends most of her days. In her spare time, she likes to go mural-hunting as well as trying to go to as many networking events as possible.
Follow Haley at @thehargz on Instagram.
HELEN BERKUN - CREATIVE DIRECTOR
Helen Berkun is a fashion photographer, stylists, creative director, influencer, shoe collector and mama. With 20 years in the fashion industry and represented by world-renowned Ford Artists, she has run the gamut from editorial and advertising photography to celebrity styling and commercial print. This multi-talented girl lives, eats, sleeps and breathes fashion.
Born in the former USSR, Helen’s aesthetic is eclectic, trend-driven and artistic—a quality that runs through her family of painters, photographers and designers. After receiving a Fine Arts degree with a photography emphasis from Columbia College Chicago, Helen quickly established herself as an editorial fashion photographer, where she developed a keen eye for composition, lighting and art direction. Her photography is recognized for her fun, beautiful and poppy images.
RACHEL BIRES - CREATIVE DIRECTOR
Rachel Bires grew up in the Hampton Roads area of Virginia, the child of two members of the United States Navy. Although she was an avid photographer since she was in middle school, she decided to go a different route in her academic life. After receiving two Bachelor degrees and a Juris Doctor from the Pennsylvania State University, she practiced law for one year before deciding to quit to pursue her true passion of photography. As a professional photographer she specializes in everything from food, to portraits, to interiors and everything in between.
Katie Bortz - sales executive
Katie is a Florida native who always dreamed of migrating north. She found herself settling in Chicago after graduating from the University of Florida (Go Gators!) where she studied Sport Management and Marketing. Katie jumped right in to sales in Chicago’s media market and loves building long-lasting relationships with her partners.
When Katie’s not working, she’s probably trying out one of Chicago’s many taco spots, following her Cubbies to every baseball park in the country, planning her next getaway, or trying to find some place that resembles a beach in this city!
SAMANTHA BOWDEN - CREATIVE DIRECTOR
Sami is a suburban Chicago native who has been documenting life's moments for almost 10 years. She graduated from SIU Carbondale with a photojournalism and sociology degree. Immediately after graduation she jumped in to the wedding photography world and picked up newborn and lifestyle photography soon after. When a camera isn't in her hand she having a quiet night at home with friends or out traveling to a new part of Chicago or a whole new country.
evelyn brown - photography project manager
Evelyn, a Chicago native and product of Chicago Public Schools, is a fresh face in the social media industry. She brings her creativity, passion, and eagerness to learn to the team. With a Communications degree from DePaul University, Evelyn plans on navigating her way through the industry with energy and and excitement. In her spare time, she enjoys being a makeup enthusiast and searching for her next travel story.
Hallie Duesenberg - creative director
Hallie studied Electronic Media & Photography at Bradley University and at Lorenzo De' Medici in Florence, Italy. After a short stint working in LA she found her way back to Chicago where she belongs! She is grateful to have a career that she is so passionate about, and believes that photography does not only serve to create beautiful, inspiring imagery, but can also enhance our outlook on the world. Hallie lives in Logan Square, working as a freelance photographer focusing on fashion, lifestyle, portraiture, and events.
In her spare time she loves to bike, collaborate up with other creatives, go to concerts, travel, and work on creatively fulfilling personal projects.
MELISSA FERRARA - CREATIVE DIRECTOR
Melissa Ferrara grew up in Northwest Indiana where she attended Purdue University Calumet to study advertising. After taking a few photography classes, she realized her talent and wanted to make photography more than just a hobby. Upon graduating with her B.A. in Advertising, Melissa started Iron & Honey Photography and now lives in downtown Chicago pursuing her dream as a full-time lifestyle photographer specializing in portraits and events. When she’s not behind the camera, you can find Melissa rocking out at karaoke or rooting on her beloved Chicago White Sox.
MYSI GRUBBE - CREATIVE DIRECTOR
After spending too many years getting her BA in Creative Writing and failing miserably at having “real” jobs, Mysi picked up a camera and promptly forgot how to do anything but take pictures.
She has been photographing weddings and people since 2010 and her photographic obsessions vary wildly from wedding to lifestyle to activism and her brain is always spinning.
When she is not running around with her cameras, she can be found doing such things as:
• standing in the rain with her mouth open.
• eating all the vegan food possible.
• fighting mental health stigma with her whole heart.
• sleeping, a little.
cali gustafson - sales executive
Cali Gustafson grew up in the suburbs of Chicago, but always planned on getting to the city! She made her way to Chicago when recruited to play tennis at DePaul University where she studied Education and Psychology. Pressing the pause button on teaching, Cali decided to dive into the business world and has not looked back. With a background in sales, Cali finds passion in making new connections, strengthening relationships, and creating successful partnerships.
In her free time, you can find her exploring the streets of Chicago, looking up the latest events, planning the next travel adventure, cheering on her Cubs, or with her family (especially her three nieces and counting).
Katie Kelly - project Manager
Katie is a Chicago- suburb native who always had a love for the city. Migrating to the Northside a few years ago after college graduation, she quickly discovered her love for all things social media, marketing and branding. Having an infatuation for all things food & drink, when Katie isn’t crafting puns and building content calendars; you can catch her testing new recipes, behind the lens of her camera, adding restaurants to her “Chicago Restaurant Bucket List” and adding items to her online shopping carts but never actually pressing “purchase.”
JULIE KENNEDY - CREATIVE DIRECTOR
Jules has had a love for art and creativity ever since she was a child. After completing her degree in Photojournalism from Indiana University, she moved to Chicago to pursue her dreams of photography. Her curiosity and love of human connection has led her to be a full-time photographer and part-time yoga instructor dedicated to deepening self-awareness and fostering compassion in this world. Jules feels most inspired when creating images that authentically speak to life's multi-layered experiences and leave an imprint on the soul.
Giselle Otano - photography Assistant
Giselle is a born and raised Chicagoan who currently attends DePaul University majoring in Public Relations and Advertising with a minor in Graphic Design. She is on the executive board of the Ad Society as their Direct of Operations at DePaul and visits Advertising agencies throughout the Chicagoland area. She is in the works of obtaining her Masters degree to then fall into the creative field in an advertising workspace.
Giselle is a realist when it comes down to most situations and loves to spend her downtime taking aesthetic photos in the city and editing them, going to the movies, attending NFL or MLB games, and sketching with charcoal as her medium.
Follow Giselle on instagram @otanogv or her design page at @gvocreates.
HALLE Sobczak - project Manager
Halle is a Michigan native who will forever be smitten with the mitten. With a background in public relations, she discovered early on in her career that social media, branding and all things digital were where her passion truly lies. Her lofty dreams have taken her across the U.S. from the city streets of Chicago to the breathtakingly beautiful mountains of Colorado before her heart ultimately led her back home to Michigan.
While she spends her days behind a screen creating compelling content for clients, she’s a firm believer that life’s greatest connections are made where the wifi is weak. When she isn’t crafting a witty Instagram caption, you can find her surrounded by family and friends, crossing another National Park off of her bucket list or training for her next half marathon.
Halle is a Hootsuite Certified Social Media Marketing Expert.
Follow Halle at @hallesobczak on Instagram.
Melissa Quaiyoom - COMMUNITY Manager
Melissa is a Chicago (Suburban) native, dog enthusiast, movie buff, and social butterfly. While she did not major in puns, she did recently graduate from The University of Iowa with B.A.’s in Journalism & Mass Communications, and Communication Studies. Jumping right into the real world, she will incorporate her bubbly personality, blooming drive, and brute honesty into this exciting, ever-changing industry.
When Melissa isn’t working, you can find her photographing just about anything and everything, trying new restaurants, and finding new ways to spur her creativity.